What this actually looks like
Most small businesses can't justify a full-time marketing director's salary, so marketing ends up split across whoever has a spare hour, an agency handling one channel, a freelancer handling another, nobody actually owning how it all fits together.
An outsourced marketing director is one experienced person who owns the whole picture, the way an in-house hire would, without the headcount cost.
With Marketing Partner, that's a single point of ownership across Google Ads, SEO, and how the budget's split between them, rather than treating them as two separate services fighting for the same customer. Whatever's already running gets audited before anything changes, so decisions are based on what's actually happening in your accounts, not a guess dressed up as strategy.
This is usually where clients end up after working together on one channel first. See Google Ads or SEO for those on their own if that's a better starting point for you. But it's not a requirement, if you already know you want one person owning the lot from day one, we can start there. See how I work for what the first few weeks look like.
You'll hear this called a few different things: outsourced marketing director, fractional marketing director, freelance marketing director. They're all pointing at the same idea, one experienced person owning your marketing instead of it being split between an agency, a freelancer and whoever's got a spare hour this week. The fractional version is covered in general terms by the Chartered Institute of Marketing. In practice, the label matters less than the accountability: you're not buying a job title, you're getting one person who answers for the whole picture.
Budget split is one of the most common blind spots when marketing is handled piecemeal. Google Ads and SEO end up competing for the same pot with nobody deciding which one deserves more this quarter, it just gets split evenly or by habit. An outsourced marketing director looks at both together and moves the budget toward whichever is actually earning its place, month to month, not once a year. This works the same whether the business is a sole trader who's outgrown doing it themselves or a company with a small internal team that needs someone senior to answer to, scale changes what gets prioritised first, not how seriously it gets handled.
None of this is a fixed package, what gets prioritised, how the budget's split, how often you hear from me, gets shaped around your business. And there's no minimum commitment beyond a month's notice, same as every other service here, so it costs nothing but a conversation to find out if it's the right fit, whether you're in Hartlepool or anywhere else across Teesside.